Job Seeker Advertiser
Email:
Password:

Register now!
Forgot your password?
 
 

Think Big:Quality Trumps Quantity in Higher Education Development

ĄDIncreased Admission of Non-local Tertiary Students
ĄDA Clear Long-term Vision
ĄDDistinctive Programmes Give Edge
ĄDInternational Collaboration
ĄDTeaching Quality Comes First
ĄDPromoting Education from a Consumer's Perspective
ĄDNew Elements to be Added

Last October, Hong Kong Chief Executive Donald Tsang delivered his 5th Policy Address in which he highlighted initiatives in developing 6 industrial sectors, including higher education, with an aim to consolidate Hong Kong's status as a regional education hub, enhance the city's competitiveness and complement the future development of China. Whilst the government is actively promoting the education industry, how would the new development of local Master's degree programmes impact on prospective Master's degree students?

Increased Admission of Non-local Tertiary Students
Earlier, Premier Wen Jiabao urged Tsang to give a boost to the city's economy by developing local higher education. Measures to develop higher education as an industry are therefore announced, which Tsang believes will bolster the pluralistic, international and professional outlook of Hong Kong.

The number of non-local students in Hong Kong, as pointed by Tsang in his annual Policy Address, reached 9,200 in the 2008-09 school year, representing a rise of 16 percent over the previous year. The government will consider further relaxing the relevant requirements by allowing mainland students to pursue studies in non-local programmes at degree level or above in Hong Kong, and encouraging higher education institutions to step up exchange and promotion in Asia, so as to provide a more international environment for local students to broaden their horizons.

On the other hand, the government will strengthen the development of self-financing higher education, and has reserved 2 urban sites, in Ho Man Tin and Wong Chuk Hang respectively, for interested operators to provide self-financing degree programmes. These 2 sites are expected to provide some 4,000 places. In addition, the government has decided to increase the total commitment of the Start-up Loan Scheme by $2 billion to help institutions meet the costs of purpose-built accommodation and facilities.

A Clear Long-term Vision
On the initiative in developing higher education services, Prof. Simon Shun-man Ho, Vice Rector (Academic Affairs), University of Macau, who is also former Dean of the School of Business at Hong Kong Baptist University and of the School of Accountancy at the Chinese University of Hong Kong, holds that the government lacks a clear vision when setting out higher education policy, whilst it also fails to identify the objectives of higher education.

"There are 2 objectives in general: 1. To consolidate national and social culture and improve people's quality. Economic benefit is not the main point; 2. To emphasise practicability, enhance economic power and people's competitiveness, which means 'everybody gets a job'. As Hong Kong tends to the latter, it enjoys advantage in developing professional and practical programmes, for example Master of Business Administration (MBA) and Executive Master of Business Administration (EMBA) programmes. These programmes are commonly seen as an investment in career development, whilst disciplines like arts, history and philosophy rarely draw high interest."

According to Prof. Ho, Hong Kong is seriously short of government-funded undergraduate places, with the admission rate of a mere 18 percent. Therefore, the top priority is not to develop private universities, but to establish a good foundation for local education. Hong Kong's admission rate is really too low when compared with that in other Asian cities. Such a low rate is unfavourable to talent development, so the government should review Hong Kong's vision in higher education and design a comprehensive strategy for long-term development.

Distinctive Programmes Give Edge
Prof. Joshua Ka-ho Mok, Associate Dean, Faculty of Social Sciences, the University of Hong Kong says that the government has turned a new page by developing higher education services. Despite the correct direction, the government is suggested to absorb neighbouring regions' experience for a holistic approach. Take Singapore and Malaysia for example. In the past decade, the 2 countries have put much effort into the development of higher education services. Singapore has been positively attracting renowned overseas institutions to launch programmes locally, which greatly enhances the country's reputation in the region.

Singapore may excel Hong Kong in programme quality. However, students may not enjoy as much academic freedom there as in Hong Kong. Prof. Mok thus suggests that the government discusses with the academic circle on introducing distinctive programmes jointly offered by overseas universities to attract overseas and mainland students.

"With the rapid development in China, many overseas people are interested in knowing more about China and developing their career there. Hong Kong as the meeting point of Chinese and Western cultures will be advantaged by launching postgraduate programmes on Northeast China as well as China, Hong Kong and Taiwan studies, serving as a portal for overseas students to study Asian affairs,"he adds.

It is true that Hong Kong holds the edge of higher education development. Prof. Ho says, "A number of Hong Kong higher education institutions rank high internationally. Some MBA and EMBA programmes even reach international level, so Hong Kong is pretty attractive in terms of these numbers. Freedom, academic independence and bilingual teaching in Hong Kong provide mainland students with good learning experience, whilst good law and order and convenient geographic location turns Hong Kong into mainland parents?ideal choice. Some even see Hong Kong as a stepping stone to overseas studies."

However, as Prof. Ho points out, Hong Kong's higher education institutions place too much emphasis on theory rather than practice, resulted in disconnection with society that will make the city's higher education less competitive in the region. Hong Kong's higher education will soon lose its appeal for students unless tertiary Institutions reform their teaching style and improve the weaknesses of business school education.

International Collaboration
The government is also suggested to focus on strategic areas and encourage collaboration with overseas universities for launching joint-degree programmes.
"At present, most of the programmes jointly launched by local and overseas universities are top-up degree programmes. Joint-degree programmes allow students to study at both the local campus and the partner schoo's campus abroad, which is a good opportunity for them to broaden their horizons. This sounds attractive to local, mainland and even overseas students," Prof. Mok explains.

With the limited number of universities in Shenzhen as well as local citizens' interest in studying in Hong Kong, Prof. Mok suggests that the government strengthen connection with Shenzhen and build a "university city" there, spreading Hong Kong culture to the mainland. Meanwhile, the government is urged to set out more macroscopic policies and provide complementary facilities for higher education development.

Teaching Quality Comes First
In Prof. Ho's opinion, the government is paying too much attention to the possible benefits brought by higher education development, diverging from traditional Chinese education values.

"These days, developing higher education services has become the talking point, but few people define it. In fact, education is rarely considered as an 'industry'. An internationally renowned university, say Harvard or Cambridge, won't call itself an industry too, and won't merely focus on economic results. So, the government should first look at teaching quality instead of having its eyes on economic returns."

In favour of Prof. Ho's views, Prof. Mok asks Hong Kong people to think big. "Hong Kong is the metropolis of Asia. It is absolutely impossible to achieve internationalisation by having only 2 sites for founding private universities. It also sounds amusing if we identify having 1 or 2 private universities with developing higher education services."

"Cultivating non-local students is a means to cultural inheritance. By establishing 'soft power', Hong Kong can influence students' thinking with its culture. By doing so, it can promote the fusion of cultures and knowledge and absorb quality talents to reinforce Hong Kong's competitiveness. All these are invaluable."

Prof. Ho continues, "In Australia, schools lowered admission requirements to increase income, which has affected their graduates' quality. Hong Kong should never follow such an approach of 'quantity' over 'quality'. The first step is to enhance Hong Kong citizens' quality, and help them develop a global vision. It's much more important than economic returns. We shouldn't be shortsighted and look at money all the time. Only if we change our social values and broaden our horizons can we achieve real internationalisation."

Promoting Education from a Consumer's Perspective
Speaking of higher education development, Ms. Fanny Chan, Publisher and Chief Executive Officer of JobMarket Publishing Limited, Sing Tao News Corporation also agrees with the "quality over quantity" concept. She says, "With the new policy introduced, there will be more new programmes in the market. Problems of programme quality, the number of qualified teachers, programme management and operation will raise the public concern. These are also the key factors that affect programme selection"

As revealed by Ms. Chan, a recent research shows that 90 percent of postgraduate students, full-time or part-time, study mainly for future career development, whilst only a small proportion of students study out of their interest. Since adult education market is self-financing, it greatly depends on market demands. The government should therefore consider the perspective of the consumer market as well when developing education services.

New Elements to be Added
"By developing higher education services, the government aims to secure Hong Kong's status as an education hub and attract more non-local students, especially mainland students, so that it can strengthen its connection with the motherland. In the future, class mix of postgraduate programmes will be internationalised, with a larger proportion of mainland students. At the same time, universities will cater for students?diverse needs through programme adjustment."

"I think there won't be a big change of programme framework, but new elements will be added to elective courses, such as topics on leadership, market regulation in the post-economic crisis world, corporate social responsibility, etc. As many local and overseas students are interested in knowing about China, I believe that the new programmes will provide more Asia and China business case analyses," she continues.

With so many programme choices, students may find themselves confused about what to select. Ms. Chan notes that, today, new elements related to career development are incorporated in many quality MBA programmes. Some faculties even set up career offices to assist students in employment.

For programme selection, Ms. Chan reminds students to learn from the government's experience in promoting associate degree programmes and seriously consider factors including programme quality, teacher qualification and recognition. In addition, they may see whether the programme contains any added values.



About Us | Contact Us | Site Map | Terms & Conditions | Privacy Statement
Partner:
Customer Service Tel: (852)3181 3833 or email us: enquiry@a-performers.com
A Wholly owned subsidiary of Sing Tao News Corporation Limited