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HONG KONG, May 20, 2019 /PRNewswire/ -- Nielsen, a global measurement and data analytics company announced that Desmond Wang is appointed to expand his leadership role as Managing Director, Nielsen Hong Kong & Macau in addition to Taiwan, with responsibility for all of Nielsen's business activities in Hong Kong, Macau and Taiwan.

"A veteran of Nielsen for around two decades in various markets, including Taiwan and mainland China, Desmond has helped clients drive success in their business over the years," said Cindy Shin, President of Nielsen Developed Asia. "This important appointment reflects Nielsen's commitment to our clients in Hong Kong and Macau, and I am fully confident that Desmond's leadership will not only enable the Nielsen Hong Kong & Macau team to drive success but also bring in cross market synergy to help our clients realize continued growth within Hong Kong's ever-evolving market," she added.

"Nielsen has a well-deserved reputation as a measurement and data analytics leader in Hong Kong and I am very excited to be part of the great team. With the ever-growing digital, ecommerce and big data, it's more important than ever for businesses in Hong Kong to keep abreast of these changes, and to keep up with the evolving needs of consumers in Hong Kong. And we will continue to enable our clients to drive business wins in their respective industries," commented Desmond Wang.

Prior to this role, Desmond served as the Vice President for Consumer Packaged Goods (CPG) Vertical of Nielsen Taiwan. He also served as the CPG Senior Director of Nielsen China.

Desmond holds an MBA degree and M.S. degree in Industrial Relations from the University of New Haven, Connecticut.

ABOUT NIELSEN

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com