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Potential¡KEqually
Important as a Track Record
for Millennial Recruitment
With the advent of artifi cial
intelligence and automation on
the near horizon, we are seeing
fewer routine administrative
tasks, less repetitive manual
labour jobs, and fewer fulltime,
traditional positions that
require just one skill set. "For this
reason, millennials should be
flexible and have the ability to
keep learning new and different
skills in order to stay ahead of
the future workplace revolution,"
says Dr. Aidan Goddard, council
member of the Chartered
Institute of Management
Accountants (CIMA).
As the past chairman of CIMA's North Asia Regional Board
and Hong Kong Branch Committee, Dr. Goddard has held several
senior positions such as director, CFO and COO, finance director,
company secretary and portfolio controller, and head of finance at
many different companies across Asia-Pacific, Hong Kong, USA,
Switzerland, Germany and the UK. In addition, he has been a lecturer
at PolyU SPEED, teaching law, accounting and finance, and is an
external advisor for both Hong Kong Polytechnic University and the
Department of Accountancy at City University of Hong Kong.
Having a solid work background in fi nance, supply chain, IT, as
well as human resources areas together with his extensive teaching
experience, Dr. Goddard knows well the strengths and weaknesses of
the today's younger generation in Hong Kong. Embracing this new
era, Dr. Goddard points out the importance of having good social
soft skills, particularly in terms of learning capabilities.
Learn How to Learn
Dr. Goddard says - "When I taught at different higher education
institutions, I used to ask the students: 'What do you really learn in
your studies?' 'Why are you here?' 'What is your purpose of coming
to this university?' Most of them could only answer about learning
particular subject matters like marketing, accountancy, or other
subjects. In fact, university students have to learn how to learn for a
lifetime. However, many students just couldn't make that connection."
While Dr. Goddard was working as director in the Hong Kong
offi ce of an international cosmetics and skincare group, he recruited
and interviewed young candidates who applied for the company's
marketing posts. He was surprised to find that many interviewees
even though they had graduated with a marketing major, didn't know
much about marketing functions or even remembered any guru of
this fi eld such as Philip Kotler.
"I think many young people haven't gained enough knowledge
because they are not used to reading books," says Dr. Goddard. "When
they start preparing to join the workplace after graduation, I can tell
that their knowledge base is quite narrow and not deep enough. So
they ultimately don't make a good impression during interviews."
Enhance Brainpower by Reading Books
He understands that most students have heavy workloads
in primary and secondary school studies with the aim of getting
good grades, but they aren't encouraged to read books. "Parents
in Hong Kong should take the pressure off their kids and let them
feel that learning is a pleasurable activity rather than being a harsh,
cumbersome duty or obligation."
Dr. Goddard advises on the right approach to reading a textbook.
He explains - "You have to read it four times. Read it fast the first
time. Next read it slowly and do some note-taking. Afterward, read it
even more slowly and jot down more extensive notes the third time.
Finally fi nish with a fourth reading. In this way, you can get 70 to
80% of the knowledge from the book." He emphasises that reading
can help bolster our brainpower, exercise our memory and enhance
our ability to learn at a faster pace.
Invest in the Potential of Employees
Based on his observations, many young people in Hong Kong
seldom ask questions during classes, interview sessions or at the
workplace. "This reflects millennials' lack of natural curiosity and
willingness to know more." Dr. Goddard adds that while he has
interviewed many young candidates, what he emphasised wasn't their
track records or historical experiences but rather their potential and
commitment. "I like to ask where will they be in the next three to five
years, and even a decade out? Have they showcased their interests,
motivation, ability and willingness to learn?"
Dr. Goddard still remembers a young woman who had a
bachelor's degree from a mainland university and completed
her master's degree in Hong Kong, then applied for a post at
his company. Though some of his colleagues preferred other
candidates with a few years of work experience, he gave this
young woman a job opportunity. He explains - "I liked her
potential and energy. During the interview, she seemed very
honest, trustworthy and committed. I thought I could trust this
person and she would be a company asset after 12 months of
training. At the beginning, I only offered her a salary of less
than ten thousand per month. Despite this, she proved herself
and then we increased her salary twice in one year. She didn't
disappoint me and she learned a great deal. In only two years,
she became a key project manager in our company."
Dr. Goddard believes that HR should invest in those who
have the potential to grow. "Some people may be smarter but
they aren't necessarily better." Some companies may hesitate
to invest in the younger generation who may often leave a
company or even join their competitors in six months or a
year later. He suggests that employers reach an agreement
with millennials in order to secure a certain degree of loyalty
and ensure a return on the training investment a company
puts in. For instance, young employees could recoup training
costs from the company after they had passed professional
examinations and remained with the company for a certain
period of time. "If companies are reluctant to invest in their
employees, they won't be able to attract quality people, and
eventually this will hinder business and workforce growth,
creating a vicious cycle."
Build Good Communications and
Leadership Skills
Dr. Goddard says that communications is another important
social skill that millennials should acquire. "It's about the ability
to understand and interact with people outside your circle of
friends. It's about carefully listening to other people, asking smart
questions, using the appropriate means of communications,
ranging from emails, person-to-person contacts, and not just
social media."
Moreover, he adds that it's essential for the younger
generation to demonstrate leadership capabilities and potential,
even though employers won't expect fresh graduates to take
up leadership positions. "Millennials should know that good
leaders believe in certain values, which instill a sense of trust in
other people. In addition, many leaders are creative enough and
able to generate ideas for problem solving while also having a
certain degree of courage to take risks and make decisions amidst
uncertain business situations. Finally, leaders should be energetic
both physically and mentally."
The Association of International Certified Professional
Accountants (the Association) is the most influential body
of professional accountants, combining the strengths of the
American Institute of CPAs (AICPA) and the Chartered Institute
of Management Accountants (CIMA) to power opportunity, trust
and prosperity for people, businesses and economies worldwide.
It represents 667,000 members and students in public and
management accounting and advocates for the public interest
and business sustainability on current and emerging issues.
With broad reach, rigor and resources, the Association advances
the reputation, employability and quality of CPAs, CGMA
designation holders and accounting and finance professionals
globally. |
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